{"title":"OBI","description":null,"products":[{"product_id":"denim-stripe-pocket-pant","title":"Denim Stripe Pocket Pant 84471DS","description":"\u003cp\u003eModern utility meets soft structure in the Tussie Mussie Pocket Pant, flattering and effortlessly refined, beautifully crafted in a striking soft stripe denim, the fabric features alternating vertical stripes in soft natural tones. 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The body is engineered to flare gently away from the torso from a horizontal seam positioned below the bust, producing a relaxed silhouette. This technique generates a three-dimensional quality, with the fabric folding and releasing in a manner that echoes the principles of paper folding. The result is a garment that feels both structured and effortless.\u003c\/p\u003e\n\u003cp\u003eThe shirt also incorporates a carefully considered high-low hemline that enhances its sculptural profile. The silhouette reveals a soft fluid effect, the use of shaped side panels and strategic seam placement control drape.\u003c\/p\u003e\n\u003cp\u003eA classic collar and button-front placket anchor the design, while the architectural sleeves remain clean and understated, allowing the architectural shape of the body to take centre stage. Overall, the Origami Shirt exemplifies exceptional techniques, transforming a timeless wardrobe staple into a sculptural and highly considered design piece.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Cotton\u003c\/p\u003e","brand":"Obi","offers":[{"title":"White \/ 12","offer_id":52761920831773,"sku":"84580","price":299.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 14","offer_id":52761920864541,"sku":"84580","price":299.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 16","offer_id":52761920897309,"sku":"84580","price":299.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/84580-poplin-Origami-Shirt-84489PG-Protea-Aline-Skirt-2.--scaled-670x1005.jpg?v=1788151134"},{"product_id":"protea-blazer","title":"Protea Blazer 84534PG","description":"\u003cp\u003eThe Protea Blazer is a cleverly enginerred tailored piece that blends effortless sophistication with modern style. Designed with a flattering silhouette. Featuring subtle built-in shoulder pads for gentle structure, classic notced lapel, clean one button front closure and two functional front pockets that are seamlessly incorporated into the design. Fully lined in a classic pinstripe, giving the garment a luxurious finish inside and out, every detail has been thoughtfully finished for a refined look and feel. Two back splits add ease of movement and enhance the blazer’s tailored drape, making it as comfortable as it is polished.\u003c\/p\u003e\n\u003cp\u003eIntricate protea blooms are scattered across the fabric in soft ivory tones, creating a bold contrast against the dark rich background. The monochromatic palette enhances the sophistication of the design while allowing the intricate floral artwork to take centre stage. \u003cspan\u003eEach protea is beautifully illustrated with a blend of detailed linework and softly shaded petals, giving the flowers depth, texture, and an artistic quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e30% Linen \/ 70% Tencel – A refined natural fibre\u003c\/p\u003e","brand":"Obi","offers":[{"title":"Multi \/ 12","offer_id":52761920930077,"sku":"84534PG","price":459.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 14","offer_id":52761920962845,"sku":"84534PG","price":459.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 16","offer_id":52761920995613,"sku":"84534PG","price":459.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/5_OBI_SS2026_CAMPAIGN_15_02_26_DSC02832-scaled-670x1005.jpg?v=1788150936"},{"product_id":"diva-stripe-top","title":"Diva Stripe Top 84518","description":"\u003cp\u003eThe Diva Stripe Shirt reimagines classic shirting through an effortless silhouette and thoughtful design details. Cut in a relaxed boyfriend fit, it drapes softly over the body, creating an easy, contemporary shape. The vertical stripe placement elongates the silhouette, while the muted combination of navy, stone, and soft grey tones lends a refined, versatile appeal.\u003c\/p\u003e\n\u003cp\u003eDesigned with a classic shirt collar and full button-through front, the shirt balances timeless tailoring with modern ease. Generous dropped shoulders flow into relaxed sleeves. Featuring a decorative pocket accented with tab detail. Positioned to create visual interest, the tab is secured with feature buttons, bringing an element of contemporary design to the garment. This thoughtful detail enhances the shirt’s modern aesthetic while maintaining the clean, relaxed silhouette.\u003c\/p\u003e\n\u003cp\u003eA standout feature of the design is the engineered stripe patterning, which has been thoughtfully positioned to create visual interest and elevate the garment beyond a traditional striped shirt. Finished with a softly curved hemline and fluid drape, the result is a modern, relaxed shirt with distinctive pattern engineering and effortless sophistication.\u003c\/p\u003e\n\u003cp\u003e100% Cotton\u003c\/p\u003e","brand":"Obi","offers":[{"title":"White \/ 12","offer_id":52761921257757,"sku":"84518","price":279.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 14","offer_id":52761921290525,"sku":"84518","price":279.0,"currency_code":"NZD","in_stock":true},{"title":"White \/ 16","offer_id":52761921323293,"sku":"84518","price":279.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/10_OBI_SS2026_LOOKBOOK_15_02_26_DSC02248-scaled-670x1005.jpg?v=1788150737"},{"product_id":"marakesh-tuck-top","title":"Marakesh Tuck Top 84555M","description":"\u003cp\u003eThe Marakesh Tuck Top is a beautifully engineered piece, r\u003cspan\u003eich in colour and movement, the print is anchored by a deep midnight base, providing a dramatic backdrop for the layered pattern. Vibrant shades of raspberry red are scattered throughout the print in large circular forms, adding energy and visual impact. These bold tones are balanced by soft cream sections featuring delicate maze like detailing, while subtle accents of sage green, pale blue, and touches of golden buttery ochre introduce depth and sophistication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe defining feature of this design is the series of cleverly placed flat tucks that gently shape the garment through the waist. Thoughtfully positioned, these tucks create soft definition, enhancing the flattering fit. A coordinating self-fabric belt, allows the fit to be adjusted and styled to suit. A concealed side zip ensures a smooth, uninterrupted finish and allows the top to sit neatly against the body. The clean round neckline and softly extended cap sleeves balance the design, creating a streamlined look that complements the architectural tuck detailing.\u003c\/p\u003e\n\u003cp\u003eThe Marakesh Tuck Top and Marakesh Palazzo Pant come together to create a striking coordinated ensemble, the two pieces complement one another perfectly, allowing the print to flow seamlessly.\u003c\/p\u003e\n\u003cp\u003e100% Viscose\u003c\/p\u003e","brand":"Obi","offers":[{"title":"Multi \/ 12","offer_id":52761921356061,"sku":"84555M","price":279.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 14","offer_id":52761921388829,"sku":"84555M","price":279.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 16","offer_id":52761921421597,"sku":"84555M","price":279.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 18","offer_id":52761921454365,"sku":"84555M","price":279.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/aiease_1780875567490-670x1005.png?v=1788150559"},{"product_id":"marakesh-7-8-palazzo-pant","title":"Marakesh 7\/8 Palazzo Pant 84576M","description":"\u003cp\u003eThe Marakesh Palazzo Pant is designed with an effortless sense of movement, combining refined tailoring with everyday comfort. Cut to sit smoothly through the waist and fall into a beautifully wide, fluid leg, the silhouette creates an elongated, flattering line.\u003c\/p\u003e\n\u003cp\u003eA concealed flat elasticated waistband provides a clean, uninterrupted finish while ensuring exceptional comfort and an easy fit. Discreet side seam pockets are thoughtfully integrated into the design, providing everyday practicality without interrupting the pant’s refined, flowing form.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eRich in colour and movement, the print is anchored by a deep midnight base, providing a dramatic backdrop for the layered pattern. Vibrant shades of raspberry red are scattered throughout the print in large circular forms, adding energy and visual impact. These bold tones are balanced by soft cream sections featuring delicate maze like detailing, while subtle accents of sage green, pale blue, and touches of golden buttery ochre introduce depth and sophistication.\u003c\/p\u003e\n\u003cp\u003eThe Marakesh Tuck Top and Marakesh Palazzo Pant come together to create a striking coordinated ensemble, the two pieces complement one another perfectly, allowing the print to flow seamlessly.\u003c\/p\u003e\n\u003cp\u003e100% Viscose\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Obi","offers":[{"title":"Multi \/ 12","offer_id":52761921487133,"sku":"84576M","price":329.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 14","offer_id":52761921519901,"sku":"84576M","price":329.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 16","offer_id":52761921552669,"sku":"84576M","price":329.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 18","offer_id":52761921585437,"sku":"84576M","price":329.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/18_OBI_SS2026_CAMPAIGN_15_02_26_DSC02858-1-scaled-670x1005.jpg?v=1788150407"},{"product_id":"marakesh-shift-dress","title":"Marakesh Shift Dress 84569M","description":"\u003cdiv\u003e\n\u003cp\u003eThe Marakesh Shift Dress is designed with a beautifully balanced silhouette that combines structure with fluidity. The fit is softly shaped through the shoulders and bust before releasing into a gentle A-line profile, creating an elegant line that skims the body.\u003c\/p\u003e\n\u003cp\u003eRich in colour and movement, the Marakesh print is anchored by a deep midnight base, providing a dramatic backdrop for the layered pattern. Vibrant shades of raspberry red are scattered throughout the print in large circular forms, adding energy and visual impact. These bold tones are balanced by soft cream sections featuring delicate maze like detailing, while subtle accents of sage green, pale blue, and touches of golden buttery ochre introduce depth and sophistication.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eA softly shaped vee neckline frames the face, while the relaxed sleeves fall gently from the shoulder, creating an elegant drape through the upper body. A distinctive curved seam line beneath the bust adds subtle shaping, creating a flattering fit through the bodice before flowing softly into the A line silhouette. The carefully considered panel placement showcases the garment’s clever construction and pattern engineering. A concealed back zip ensures a smooth, streamlined fit. Practical side pockets are discreetly integrated into the design, maintaining the clean lines of the dress.\u003c\/p\u003e\n\u003cp\u003e100% Viscose\u003c\/p\u003e","brand":"Obi","offers":[{"title":"Multi \/ 12","offer_id":52761921782045,"sku":"84569M","price":349.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 14","offer_id":52761921814813,"sku":"84569M","price":349.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 16","offer_id":52761921847581,"sku":"84569M","price":349.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 18","offer_id":52761921880349,"sku":"84569M","price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/63_OBI_SS2026_LOOKBOOK_15_02_26_DSC02329-scaled-670x1005.jpg?v=1788150172"},{"product_id":"toucan-pleated-sundress","title":"Toucan Pleated Sundress 84561T","description":"\u003cdiv\u003e\n\u003cp\u003eThe silhouette of the Toucan Relaxed Shift Dress is relaxed yet refined, featuring a flattering round neckline, soft sleeves with turned cuffs, and a gently fitted matching buckle fabric belt. 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These bright pops of colour energise the design and create a striking contrast anchoring the print. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Toucan Relaxed Dress is a versatile wardrobe piece that works effortlessly across seasons, pairing a polished design with a distinctive print and an easy, flattering shape.\u003c\/p\u003e\n\u003cp\u003e100% Viscose\u003c\/p\u003e","brand":"Obi","offers":[{"title":"Multi \/ 12","offer_id":52761922044189,"sku":"84561T","price":349.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 14","offer_id":52761922076957,"sku":"84561T","price":349.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 16","offer_id":52761922109725,"sku":"84561T","price":349.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/84561T-OBI-Multi-0_jpg.webp?v=1788229392"},{"product_id":"poppy-crop-tee","title":"Poppy Crop Tee 84457P","description":"\u003cp\u003eThe Poppy Crop Tee is an effortlessly elegant layering piece, designed with fluid movement and contemporary sophistication in mind. 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The overlay falls softly across the back, creating gentle movement and an elegant layered effect, finishing with a flattering curved hemline\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e51% Rayon \/ 49% Viscose\u003c\/p\u003e","brand":"Obi","offers":[{"title":"Navy \/ 12","offer_id":52761922142493,"sku":"84457P","price":229.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ 14","offer_id":52761922175261,"sku":"84457P","price":229.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ 16","offer_id":52761922208029,"sku":"84457P","price":229.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ 18","offer_id":52761922240797,"sku":"84457P","price":229.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/27_OBI_SS2026_LOOKBOOK_15_02_26_DSC02422-scaled-670x1005.jpg?v=1788222770"},{"product_id":"toucan-tuck-top","title":"Toucan Tuck Top 84555TS","description":"\u003cp\u003eThe Toucan Tuck Top is a beautifully engineered piece, r\u003cspan\u003eich in colour and movement. \u003c\/span\u003e\u003cspan\u003eSet against a rich vibrant olive base, this distinctive print showcases a repeating pattern of beautifully detailed toucans with wings radiating unfurled in a striking fan effect across the design. \u003c\/span\u003e\u003cspan\u003eLayered shades of sage and charcoal provide dimension and subtle contrast, bold accents of \u003c\/span\u003etangerine\u003cspan\u003e appearing in the curved dotted motifs that surround the toucans. 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The clean round neckline and softly extended cap sleeves balance the design, creating a streamlined look that complements the architectural tuck detailing.\u003c\/p\u003e\n\u003cp\u003eThe Toucan Tuck Top and Toucan wideleg Pant come together to create a striking coordinated ensemble, the two pieces complement one another perfectly, allowing the print to flow seamlessly.\u003c\/p\u003e\n\u003cp\u003e100% Viscose\u003c\/p\u003e","brand":"Obi","offers":[{"title":"Multi \/ 12","offer_id":52761922470173,"sku":"84555TS","price":279.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 14","offer_id":52761922502941,"sku":"84555TS","price":279.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 16","offer_id":52761922535709,"sku":"84555TS","price":279.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 18","offer_id":52761922568477,"sku":"84555TS","price":279.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/102_OBI_SS2026_LOOKBOOK_15_02_26_DSC02530-scaled-670x1005.jpg?v=1788223292"},{"product_id":"palm-springs-blazer","title":"Palm Springs Blazer 84534PS","description":"\u003cp\u003eThe Palm Springs Blazer is a cleverly enginerred tailored piece that blends effortless sophistication with modern style. 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Layered tonal palms sweep gracefully across the fabric, featuring a sophisticated palette of olive green, sage and soft stone. \u003cspan\u003eDetailed shading and fine markings give each palm a natural, hand-painted appearance, while touches of cream cream captures the beauty of lush foliage.allowing the print to take centre stage. \u003c\/span\u003e\u003cspan\u003eElegant and versatile, this print captures the beauty of lush foliage in a sophisticated, contemporary way.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e Featured with the Diva Pleat Shirt.\u003c\/p\u003e\n\u003cp\u003e30% Linen \/ 70% Tencel\u003c\/p\u003e","brand":"Obi","offers":[{"title":"Multi \/ 12","offer_id":52761922994461,"sku":"84534PS","price":459.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 14","offer_id":52761923027229,"sku":"84534PS","price":459.0,"currency_code":"NZD","in_stock":true},{"title":"Multi \/ 16","offer_id":52761923059997,"sku":"84534PS","price":459.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/1009\/0269\/files\/46_OBI_SS2026_LOOKBOOK_15_02_26_DSC02709-scaled-670x1005.jpg?v=1788149993"},{"product_id":"palm-springs-shift-dress","title":"Palm Springs Shift Dress 84569PS","description":"\u003cdiv\u003e\n\u003cp\u003eThe Palm Springs Shift Dress is designed with a beautifully balanced silhouette that combines structure with fluidity. 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Layered tonal palms sweep gracefully across the fabric, featuring a sophisticated palette of olive green, sage and soft stone. \u003cspan\u003eDetailed shading and fine markings give each palm a natural, hand-painted appearance, while touches of cream cream captures the beauty of lush foliage, allowing the print to take centre stage. \u003c\/span\u003e\u003cspan\u003eElegant and versatile, this print captures the beauty of lush foliage in a sophisticated, contemporary way.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eA softly shaped vee neckline frames the face, while the relaxed sleeves fall gently from the shoulder, creating an elegant drape through the upper body. A distinctive curved seam line beneath the bust adds subtle shaping, creating a flattering fit through the bodice before flowing softly into the A line silhouette. The carefully considered panel placement showcases the garment’s clever construction and pattern engineering. 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